Tuesday, 3 August 2010

Advertisers Take Note: Product is Key

As Marc Jacob's appears to have discovered with his new men's fragrance poster campaign.

What have we learnt?
  • Designers aren't necessarily good models.
  • Marc Jacobs' new fragrance, Bang, probably smells a bit gay...
  • ...but not a very metrosexual gay. Probably more like those gays you see in macho-pastiche gay bars with one syllable names with aggressive vowel sounds like 'Hoist', 'Shunt' or 'Walkabout'.
We have learnt a lot about marketing though and we're going to advise that other companies take heed. Christopher Bailey, if you're out there, we demand a new Burberry Beat poster!

nb, campaign was shot by Juegen Teller. We asked Marc if we could do the shoot. He wasn't keen on the idea.


  1. ugh, star tattoos,I hate star tattoos. I also thought the same thing when I saw the poster a few days ago. x

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